Personal 1584×396 vs company 1128×191
Personal allows a bit more visual storytelling. Company is a ribbon: logo + short claim, no complex scenes.
Both crop by device—center what matters.
Flagship format
The banner is a strip, not a subway poster. Tiny type dies; the message must read in one timeline glance.
Personal allows a bit more visual storytelling. Company is a ribbon: logo + short claim, no complex scenes.
Both crop by device—center what matters.
Reusing an Instagram post without reframing.
Legal disclaimer text that is unreadable at real size.
Generic stock that says nothing about category or offer.
LinkedIn → Personal or Company banner → adjust → download. Ideal before a campaign or rebrand.
1584×396 pixels.
1128×191. Use the specific preset—don’t force the personal one.