Personal vs company banner
Personal banners (1584×396) are panoramic—tiny type dies. Few words, one clear focal point.
Company banners are even shorter (1128×191). Design a strip, not a poster.
Size guide
LinkedIn sizes: post, banner, and profile
LinkedIn rewards sharp, professional creatives. A pixelated banner or awkward crop costs credibility before anyone reads your copy.
Posts that read in the feed
1200×627 is a solid standard for links and creatives. Square carousels (1080×1080) work well on mobile.
Avoid walls of text inside the image—LinkedIn already shows your post text.
Profile photo and logo
Profile ~400×400; company logo ~300×300. Clean background, subject centered, margin for the circular crop.
LinkedIn formats in SMALLADAPT
Frequently asked questions
LinkedIn banner size?
Personal: 1584×396. Company: 1128×191. Both live under LinkedIn in SMALLADAPT.
Can I reuse an Instagram image?
Reuse the photo, not the crop—LinkedIn is more panoramic. Adapt framing to the right preset.